I was speechless when I saw this BBC interview with Ed Miliband yesterday. It was one of the most gut-wrenchingly awful media performances I've seen from the Labour Party leader.
Whatever your view on the strikes yesterday, Miliband's muddle was excruciatingly painful to watch. His parrot-like repetition of the same tried and tested lines spoke of a man clearly ill at ease with his script, knowing as he did that he was walking a near impossible tightrope of trying to appease his own party whilst not being painted into a corner by 'middle Britain'. He sounded wooden and stilted and thoroughly un-natural.
The final question was truly awful. Given an opportunity to provide some humanity as a father of children, he just trotted out the same line that he'd worn out over the previous 2 minutes.
Who is Ed's media consultant? Because if someone honestly told him that this was the way to interview then they need really should consider a new career in watching paint dry.
For my sanity Ed and for the sake of your leadership of the Labour Party, sort it out before your Party sort you out instead.
Good lord that was bad.
ReplyDeleteTom Baldwin is his media consultant - to answer your question. To be fair, it seems that Ed M's expectations were set up so that he expected one clip to be used. If that's the case, then he did very well, because he made sure that whatever clip was used, he got his soundbite across.
ReplyDeleteThanks for that Paul.
ReplyDeleteWell if that's the case, there was a basic error somewhere in understanding what the BBC were to use for their piece. Because he comes out of it sounding like a fool.